For course creators

Some of this fits your funnel. Some of it does not.

Updated

We work your webinar registrant list with texts and calls. A two-way text when someone registers that says it is an assistant and asks why they signed up; a call before the session that gets them to say when they will join; then follow-up while the offer is still open. On a scheduled live session, all of that runs. On a funnel that runs continuously, one of those pieces has no window to run in — and this page says which piece, before you spend forty minutes on a call finding out.

Is this built for course creators, or for people who run one webinar a week?

It was built around a scheduled session, and pretending otherwise would waste your time. The call before the webinar assumes there is a webinar to be before — a single time, one seat, and a gap between registering and starting that is long enough for a phone to ring in.

Course creators are not one funnel shape, though. Some run a live launch on a Tuesday and everything here applies unchanged. Others run a continuous funnel where a large share of people pick the session that starts in a few minutes, because that is the entire point of the format. Those two businesses are buying different amounts of the same product.

The two questions that decide it

What is the typical gap between someone registering and their session starting? And is your offer deadline one date for everyone, or one clock per person? Answer those two and you already know most of what this page is about to tell you.
~880
Active US ads pairing “free training” with a course-creator audience at capture (CallHush Meta Ad Library sweep, 2026-07)
~28,000
Active US ads using the phrase “reserve your spot” — the webinar-registration market those sit inside (same sweep)
~1
US active-ad results for the phrase “increase webinar attendance.” Almost nobody is selling the thing you came here looking for

Which parts work on a continuously-running funnel, and which parts break?

Four things happen across a registrant's life with us. Two of them do not care what shape your funnel is. One of them cares enormously. Here it is laid out rather than argued.

The same four moves on a scheduled session and on a continuous funnel
Scheduled live sessionContinuous / just-in-time
The text when someone registersRuns. It is triggered by the registration, not by the sessionRuns, identically. Same trigger, same question, same thread
The call before the sessionRuns. It fires 15 minutes to 2 hours out, off our own timer, needing nothing from your platformHas no window when the session starts sooner than that. There is simply no call to place
Asking someone to say when they will joinMeans something — there is one time and they have to name itMeans nothing when the next session starts continuously. There is nothing to commit to
Follow-up while the offer is openOne deadline, one campaign, everyone on the same clockOne clock per person. The follow-up has to key off that individual deadline

We do not sell a call to people who walk out mid-session, on any platform, and the reasons are technical rather than commercial — they are set out on the platform pages. If what you actually want is the benchmark argument about continuous funnels and where the published numbers came from, that is a separate page: evergreen webinars.

Your sessions run around the clock. When would you actually call?

Between 8:00am and 9:00pm in the registrant's local time. Not yours, not the session's, and not the one their area code implies. That window binds regardless of what anybody consented to on your form, so it is not a policy we could soften for you even if we wanted to.

On a funnel whose sessions never stop, that has a consequence worth hearing before you buy rather than after: a registrant whose session begins at four in the morning where they live gets no call. They still get the text and the thread. They do not get the part that moves attendance.

8:00am–9:00pm
The only hours a call may be placed, in the recipient's local time — a rule that consent does not cure
Source: 47 CFR 64.1200
10 business days
The window to honour a revocation once someone withdraws consent, by any reasonable means they choose
Source: 47 CFR 64.1200
Per person
How the offer clock runs on a continuous funnel — and therefore what the follow-up has to be keyed to

My deadlines are per person, not per campaign. Does that break the follow-up?

It breaks anything built on the assumption of a Friday-midnight cart close. On a live launch there is one deadline and everyone sits behind it. On a continuous funnel each registrant carries their own countdown from their own session, which means the follow-up has to be keyed to that individual clock rather than to a campaign date.

That is a genuine build difference rather than a settings toggle, and it is exactly the sort of thing a vendor should be made to demonstrate rather than assert. Ask us to walk it through on the call. If the answer sounds like it was written for a single live event, you have learned something cheaply.

A tell worth listening for

Anyone who talks about “your webinar” in the singular has not built for a funnel shaped like yours. That applies to us as much as to anyone else, and it is a fair test to run on the first call.

What do I get out of this that another reminder sequence cannot give me?

You finally know why every registrant signed up, in their own words. An email sequence gives you names and open rates. A two-way thread that asks a question and waits for the answer gives you the answer — and that is the part of this which does not depend on a session time, a platform event or a calling window.

It is the same on a live launch and on a funnel that never stops, because it is triggered by the registration itself. It compounds in four places:

  • The presentation— you walk in knowing what this batch of people actually wants.
  • The follow-up— you answer the concern the person stated, not the generic one.
  • The offer and the copy— verbatim buyer language is the raw material for both.
  • The ads— stated motivations feed back into who you buy.

The assistant says what it is at the start of the conversation, every time. The exact wording, and what the assistant is not allowed to say, is published on what it says.

How do I decide in five minutes whether this is worth a call?

1

Pull your median registration-to-session gap

Not the average, which one long-lead registrant distorts. If the middle of your list is registering more than a couple of hours before their session, the call before the webinar has a window. If the middle of your list is picking the session starting in a few minutes, it does not.

2

Count how much of your volume is scheduled

Most course businesses are a mix. Work out roughly what share of registrants pick a session hours or days ahead, because that share is the part of your list the full sequence applies to.

3

Check where your registrants actually are

Sessions that run around the clock across time zones mean some registrants fall outside the 8:00am to 9:00pm window in their own local time. Those people are text-only for us, by law rather than by preference.

4

Look at how your offer deadline is set

One date for the whole campaign, or one clock per registrant? If it is per registrant, the follow-up has to be keyed to that clock, and you should make any vendor prove it rather than describe it.

5

Decide which half you are buying

If the answer is 'the scheduled half, plus the registration thread across everything', that is a real conversation. If it is 'my whole funnel is just-in-time and I want the attendance number moved', the honest read is that most of what moves attendance has no window on your funnel.

We would rather you disqualified yourself on this page than on an invoice. The number of course creators we have run this for so far is zero, so the only evidence that should move you is evidence from your own list.

Before you commit to anything

Split your registrant list down the middle.

One cycle. Half your registrants get our texts and our calls, half get exactly what you run today. Same ads, same week, same offer - and both halves counted the same way, whichever way it lands.

  • You approve every line before it sends
  • Month to month, no term
  • A complaint pauses the system
  • Calls are recorded

No price on this page. Ask on the call and you get the number in the next sentence.

Frequently asked questions

If the fit question is settled and you want the mechanics, the exact wording is on what it says, the test we run before anyone commits is on the pilot, and the deal shape is on how pricing works. If you run client funnels rather than your own, start on the agency page instead. When you are ready, book a call.

JB
Justas Butkus

Founder & Operator, CallHush

Founder and operator of CallHush. The offer is one sentence: you run a webinar, and we increase your show-up rate and your post-webinar sales with an AI voice and SMS system. CallHush has no closed clients yet — the first engagement is a pilot run as a split of the client’s own registrant list, and nothing on this site is presented as a client result.

View all articles